Who ?
Tap Native – Health DSP https://tapnative.com/
Geo – USA
Target – Increase ROAS across multiple consumer healthcare advertising clients
How ?
Targeting audiences actively researching Consumer health products, Vitamin, supplements, healthy food delivery and local & regional health care products and services.
The campaigns were run programmatically using the Tap Native DSP
In Moment contextual keyword isolation of 350k page level URLs with >90% relevance for multiple consumer health products and services.
Transferred page level urls to TapNative DSP to reach multiple audiences at the exact moment they are researching and making buying decisions
Result
CTR Increased by 300%
CPC Reduced by 40%
ROAS increased by – 70%
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