Publishers

NinaData understands your content. By deploying our contextual technology you can unlock the revenue potential of your web and app content. NinaData is also integrated with universal ID providers such as Liveramp and Britepool, enabling you to sell targetable audiences instead of just anonymous ad inventory. 

Integration options to the NinaData platform include:

– Header bidding

– OpenRTB

– Tags

Our offerings

Yield Service​

We help digital publishers to win in the programmatic market. Value is built through dynamic inventory value protection, backed by market-wide CPM analysis and recommendations. Our demand stack consists of direct and Tier1 programmatic buyers with high demand on mobile, desktop and CTV ad formats. Through simple RTB integration our publisher partners average a 25-35% increase in revenue. Thirdpresence Yield service elevates each ad request with custom- built Machine Learning algorithms prediction engine.

Content Stream

NinaData’s dynamic in-content ad units are a unique monetization solution for desktop and mobile web publishers. Using a proprietary algorithmic decisioning engine, each ad placement provides exceptionally high viewability and on average 30% increase in RPM. The solution does not replace existing ad revenues, but creates a completely new revenue stream for publishers.

Content Video Player​

Our player is designed to increase user engagement and ad revenues through contextual video content mapping. Each video content is tailored to match the user interest area, providing programmatic buyers with highly engaged in-stream video ad impressions in desktop, mobile-web and in-app environment. Publisher can easily manage all content categories and revenue with real-time dashboard and recommendation engine. You can tap-in via simple tag-based integration to in-built Tier1 programmatic demand.