High-Signal Supply Built for the Modern Buyer
Most open market inventory arrives without reliable identity, context, or quality signals. NinaData is built from the supply side to fix that — giving buyers real data to bid on, not guesswork.
Most Supply Arrives
Without the Signals That Matter
No identity signal
Cookie deprecation has hollowed out most bid requests. The majority of open market supply arrives with no reliable user identification — making audience targeting a guessing game.
Context is an afterthought
Domain + broad IAB category is not context. Without page-level intent and semantic signals, buyers can't differentiate quality inventory from noise — and they price it accordingly.
Quality is unverifiable
Viewability, placement position, brand safety — most supply sends these signals after the fact, if at all. Buyers are forced to optimise reactively on incomplete data.
Real Signals. At Bid Time.
Every impression in our supply carries enrichment data at request time — not as a post-campaign report.
Multi-ID Support
Intent signals, context, and probabilistic identifiers — giving buyers real audience reach, not anonymous guesswork.
Intent Signals
Page-level intent and contextual classification, enabling relevant targeting beyond basic content category matching.
Viewability Metadata
Viewability score, ad position, and placement context sent at bid time — not as a post-campaign report.
Geo & Device Precision
Country, region, city-level geo signals plus full device, OS and connection type — complete technical inventory context.
Quality Inventory
Direct publisher relationships and reseller network validated for brand safety and content quality before onboarding.
Competitive Pricing
High-signal inventory at open market rates. Better data should be accessible — not a premium tier add-on.
Building Toward Full Signal Coverage
Let's Build Something Together
Three steps, no commitment until you've seen real performance data.
Intro Call
30 minutes — we learn your buying priorities, you learn how our supply works. No commitment, no sales pitch.
Technical Alignment
We walk through bid request specs, ID support, floor logic, and integration requirements together.
Pilot Launch
Live traffic on a defined segment. Clean measurement. Decide based on real performance data.