NinaData ROAS Agents are a new operating system for performance teams
A Custom ROAS agent is an always-on optimization system designed around your business outcomes—built to improve Return on Ad Spend (ROAS) by continuously learning what contexts, placements, and moments in the customer journey drive conversions.
The customer journey lens (intent → conversion)
Imagine being able to reach consumers at the exact moment they are making a buying decision
Most “targeting” treats the funnel like a single moment.
NinaData ROAS agents treat it like a sequence:
- Prospecting: identify early intent signals and high-quality environments
- Consideration: reinforce relevance as intent strengthens
- Conversion: prioritize contexts that correlate with action, not just attention
The result is a system that optimizes the customer journey, not just a campaign.
Make sure your ads are seen in the right places
NinaData's page analysis can recommend the optimal placements for your ads based on the content types found within the page structure.
Avoid negative content and ensure your brand safety
Our contextual semantics can analyze any type of content (text, images, video) and detect hazardous or negative content, customized for any particular industry.
Custom Categories
Design your own categories to target niche topics and build your own list of URLs and keywords that suit your specific needs.
Case Study - IMARAÏS
Imaraïs Beauty are a skin care provider located in the USA.
Imaraïs trialled the NinaData Buying Intent Platform to increase their sales. The outcome was:
> CTR increased by 200%
> CPC reduced by 30%
> ROAS increased by 40%
