News & Blog
The NinaData buying intent platform is a real-time contextual data platform for driving in-moment online results for brands.
Using purpose-built AI for semantic analysis of text, video and images, NinaData builds sustainable data value and insights for brands and content owners.
November 15, 2023
NinaData’s Generative AI is the world’s first Large Language model (LLM) that delivers page-level buying intent predictions in an accurate and privacy-compliant way. The advertising landscape […]
October 19, 2023
Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction Equativ’s Buyer Connect platform, together with NinaData’s large language model (LLM) for predictive buying, […]
March 29, 2023
Getting your marketing budget cut is always painful and often misunderstood – after all, marketing and advertising drive sales, which drive business growth. It seems like a weird, contradictory move to cut marketing and ad spending, like shooting yourself in the foot, yet it happens all the time.
February 23, 2023
We're heading to the beautiful city of Barcelona next week for Mobile World Congress 2023, the "world's largest connectivity event". It's going to be a busy week but if you are attending the event we’d love to meet up and introduce you to the NinaData Buying Intent Data Platform.
December 20, 2022
November 11, 2022
Advertising has always been about the emotional connection – sentiment analysis can help make emotion-driven programmatic ads a reality. Consumers have become increasingly hostile towards invasive […]
September 11, 2022
The NinaData team are off to Cologne next week for DMEXCO 2022, Europe’s leading digital marketing and tech event. We’re looking forward to connecting with other people […]
September 9, 2022
With the industry on the cusp of change, here’s how advertisers can overcome cookies, brand safety and privacy challenges to meet today’s user expectations. In 2021, […]
August 11, 2022
Since announcing the demise of cookies in 2021, Google has once again delayed its replacement of third-party cookies to late 2024. In 2021, Google announced it […]
July 6, 2022
No brand wants to be associated with negative content. The possible financial and reputational consequences are staggering. Consumers in Europe and the U.S. are less likely […]
June 12, 2022
The NinaData team headed off to London for the Programmatic Pioneers Summit at the end of May – Europe’s biggest event dedicated to all things programmatic. […]