Contextual vs. behavioural advertising: what’s the difference, and which is better?
Both have played different roles in digital marketing strategy, but only one is truly future-proof. Contextual and behavioural targeting are both used to ensure that ads are placed in front of users looking to buy something. Each is dynamic and able to adapt to new data when it becomes available, meaning they can be quite …
Contextual vs. behavioural advertising: what’s the difference, and which is better? Read More »