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Contextual vs. behavioural advertising: what’s the difference, and which is better?

Both have played different roles in digital marketing strategy, but only one is truly future-proof. Contextual and behavioural targeting are both used to ensure that ads are placed in front of users looking to buy something. Each is dynamic and able to adapt to new data when it becomes available, meaning they can be quite …

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Introducing NinaData – helping brands reach consumers at the exact moment they are making a buying decision without the use of cookies or IDFA

Solving the major issues of the removal of cookies and IDFA and rocketing costs for advertisers and brands. The cookie jar is officially closed. Over the past couple of years, online advertisers have seen several major trends emerge that will permanently shift the way they work.  Arguably, the most significant change (and which has caused …

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