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Cookie extinction, ensuring brand safety, and privacy-first advertising – the challenges facing advertisers right now

With the industry on the cusp of change, here’s how advertisers can overcome cookies, brand safety and privacy challenges to meet today’s user expectations. In 2021, Google announced it would phase out third-party cookies in 2022, once it figured out how to use new technology to replace them and address the needs of users, publishers, …

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Google delays cookie extinction… again – what it means for advertisers

Since announcing the demise of cookies in 2021, Google has once again delayed its replacement of third-party cookies to late 2024. In 2021, Google announced it would phase out third-party cookies in 2022, once it figured out how to use new technology to replace them and address the needs of users, publishers, and advertisers.  Given …

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Why contextual advertising is the key to brand safety

No brand wants to be associated with negative content. The possible financial and reputational consequences are staggering. Consumers in Europe and the U.S. are less likely to purchase from a brand whose ads are placed alongside harmful content and the platform hosting it is also likely to suffer. According to a survey from the Trustworthy …

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Programmatic Pioneers Summit – Insights from NinaData

The NinaData team headed off to London for the Programmatic Pioneers Summit at the end of May – Europe’s biggest event dedicated to all things programmatic. The conference saw over 70 programmatic media experts from all the leading brands, agencies, and publishers come together to discuss key things to watch for right now and how …

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Contextual vs. behavioural advertising: what’s the difference, and which is better?

Both have played different roles in digital marketing strategy, but only one is truly future-proof. Contextual and behavioural targeting are both used to ensure that ads are placed in front of users looking to buy something. Each is dynamic and able to adapt to new data when it becomes available, meaning they can be quite …

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Introducing NinaData – helping brands reach consumers at the exact moment they are making a buying decision without the use of cookies or IDFA

Solving the major issues of the removal of cookies and IDFA and rocketing costs for advertisers and brands. The cookie jar is officially closed. Over the past couple of years, online advertisers have seen several major trends emerge that will permanently shift the way they work.  Arguably, the most significant change (and which has caused …

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