January 17, 2023

Contextual Advertising Trends 2023

The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.
December 20, 2022

NLP & Contextual Intent in advertising – what are they and why are they important?

The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.
November 11, 2022

Why AI-Powered Sentiment Analysis is Essential for Relevant Privacy-First Advertising

Advertising has always been about the emotional connection – sentiment analysis can help make emotion-driven programmatic ads a reality. Consumers have become increasingly hostile towards invasive […]
September 9, 2022

Cookie extinction, ensuring brand safety, and privacy-first advertising – the challenges facing advertisers right now

With the industry on the cusp of change, here’s how advertisers can overcome cookies, brand safety and privacy challenges to meet today’s user expectations. In 2021, […]
August 11, 2022

Google delays cookie extinction… again – what it means for advertisers

Since announcing the demise of cookies in 2021, Google has once again delayed its replacement of third-party cookies to late 2024. In 2021, Google announced it […]
July 6, 2022

Why contextual advertising is the key to brand safety

No brand wants to be associated with negative content. The possible financial and reputational consequences are staggering. Consumers in Europe and the U.S. are less likely […]
June 12, 2022

Programmatic Pioneers Summit – Insights from NinaData

The NinaData team headed off to London for the Programmatic Pioneers Summit at the end of May – Europe’s biggest event dedicated to all things programmatic. […]
May 5, 2022

Contextual vs. behavioural advertising: what’s the difference, and which is better?

Both have played different roles in digital marketing strategy, but only one is truly future-proof. Contextual and behavioural targeting are both used to ensure that ads […]
April 6, 2022

Introducing NinaData – helping brands reach consumers at the exact moment they are making a buying decision without the use of cookies or IDFA

Solving the major issues of the removal of cookies and IDFA and rocketing costs for advertisers and brands. The cookie jar is officially closed. Over the […]