March 29, 2023
Getting your marketing budget cut is always painful and often misunderstood – after all, marketing and advertising drive sales, which drive business growth. It seems like a weird, contradictory move to cut marketing and ad spending, like shooting yourself in the foot, yet it happens all the time.
January 17, 2023
The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.
December 20, 2022
The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.
November 11, 2022
Advertising has always been about the emotional connection – sentiment analysis can help make emotion-driven programmatic ads a reality. Consumers have become increasingly hostile towards invasive […]
September 9, 2022
With the industry on the cusp of change, here’s how advertisers can overcome cookies, brand safety and privacy challenges to meet today’s user expectations. In 2021, […]
August 11, 2022
Since announcing the demise of cookies in 2021, Google has once again delayed its replacement of third-party cookies to late 2024. In 2021, Google announced it […]
July 6, 2022
No brand wants to be associated with negative content. The possible financial and reputational consequences are staggering. Consumers in Europe and the U.S. are less likely […]
June 12, 2022
The NinaData team headed off to London for the Programmatic Pioneers Summit at the end of May – Europe’s biggest event dedicated to all things programmatic. […]
May 5, 2022
Both have played different roles in digital marketing strategy, but only one is truly future-proof. Contextual and behavioural targeting are both used to ensure that ads […]