November 15, 2023
NinaData’s Generative AI is the world’s first Large Language model (LLM) that delivers page-level buying intent predictions in an accurate and privacy-compliant way. The advertising landscape […]
October 19, 2023
Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction Equativ’s Buyer Connect platform, together with NinaData’s large language model (LLM) for predictive buying, […]
March 29, 2023
Getting your marketing budget cut is always painful and often misunderstood – after all, marketing and advertising drive sales, which drive business growth. It seems like a weird, contradictory move to cut marketing and ad spending, like shooting yourself in the foot, yet it happens all the time.
February 23, 2023
We're heading to the beautiful city of Barcelona next week for Mobile World Congress 2023, the "world's largest connectivity event". It's going to be a busy week but if you are attending the event we’d love to meet up and introduce you to the NinaData Buying Intent Data Platform.
January 17, 2023
The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.
December 20, 2022
The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.
November 11, 2022
Advertising has always been about the emotional connection – sentiment analysis can help make emotion-driven programmatic ads a reality. Consumers have become increasingly hostile towards invasive […]
September 11, 2022
The NinaData team are off to Cologne next week for DMEXCO 2022, Europe’s leading digital marketing and tech event. We’re looking forward to connecting with other people […]
September 9, 2022
With the industry on the cusp of change, here’s how advertisers can overcome cookies, brand safety and privacy challenges to meet today’s user expectations. In 2021, […]