Equativ’s Buyer Connect platform, together with NinaData’s large language model (LLM) for predictive buying, shows advertisers exactly where to reach their audiences – in a 100% privacy-first environment.
NinaData has developed the world’s first predictive buying intent platform for digital and programmatic advertisers, utilizing the latest generative AI technologies to drive in-the-moment online results for brands. Instead of text or image solutions using ChatGPT, NinaData’s LLM delivers buying intent predictions and shows advertisers exactly where these audiences can be reached.
The integration with Equativ’s Buyer Connect platform – which provides buyers with a suite of tools, including real-time media planning, to efficiently operate their private marketplace transactions – means NinaData’s generative AI-powered buying intent capabilities are more accessible to advertisers seeking privacy-centric addressability solutions. This helps brands reach consumers at the exact moment they are making a buying decision in a completely privacy-first environment.
“We’re thrilled to partner with Equativ and bring our contextual LLM targeting capabilities to the company’s platform – by leveraging our buying intent targeting alongside Equativ’s Buyer Connect platform, advertisers can automate and streamline the ad buying process at scale, saving time and resources,” said Valtteri Pukander, CEO of NinaData. “Equativ is highlighting its commitment to privacy-first solutions by integrating our contextual advertising platform that doesn’t require any first-party data or user consent to provide buying intent insights.”
“By bringing together a portfolio of partners that offer industry-leading data solutions, such as NinaData, our Equativ Buyer Connect offers media buyers seamless access to a multitude of targeting options designed to meet the needs of today’s privacy-centric marketers,” said Matthew O’Reilly, senior director, platform partnerships at Equativ. “Together, we are delivering high-performing contextual ads that drive results for advertisers and publishers while protecting consumer privacy,” he continues.
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Headquartered in Helsinki, Finland, NinaData is an industry-first Generative AI solution for advertisers and programmatic advertising players to interact in a meaningful and privacy-safe manner. The NinaData technology team combines extensive industry experience with technical know-how and a long background in building a scalable, high-value, and high-performance architecture for AI analytics of media content. NinaData’s data scientists and management combine methodological skills with practical application experience. They have worked in the past as AI engineers, Machine Learning researchers, AI business managers, and co-founders of successful startups. For more information, visit ninadata.io.
Equativ is a leading independent ad tech platform built to serve the interests of both advertisers and publishers. Equativ provides brand and privacy-safe solutions that empower its clients to achieve maximum impact, while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication.
The company’s Buyer Connect (EBC) platform provides buyers with a suite of tools to efficiently operate their PMP transactions on Equativ’s inventory. Among these, the real-time media planning tool enables buyers to discover inventory with Equativ’s publishers, providing an overview of the entire volume of auctions available on Equativ’s supply-side platform (SSP). With full visibility of the publishers available, buyers can create completely customizable auction packages, selecting bespoke targeting parameters – including formats, performance, audience segments, and semantic context – and immediately evaluating the reach they will achieve within a cross-publisher environment.
Headquartered in Paris and New York, Equativ operates globally with a team of 600 employees in 16 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.
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