contextual advertising – NinaData
Contextual Advertising Trends 2023
The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.
Programmatic Pioneers Summit – Insights from NinaData
The NinaData team headed off to London for the Programmatic Pioneers Summit at the end of May – Europe’s biggest event dedicated to all things programmatic. The conference saw over 70 programmatic media experts from all the leading brands, agencies, and publishers come together to discuss key things to watch for right now and how […]
Contextual vs. behavioural advertising: what’s the difference, and which is better?
Both have played different roles in digital marketing strategy, but only one is truly future-proof. Contextual and behavioural targeting are both used to ensure that ads are placed in front of users looking to buy something. Each is dynamic and able to adapt to new data when it becomes available, meaning they can be quite […]