Our Core Technology
The NinaData buying intent platform is a real-time contextual data platform for driving in-moment online results for brands.
Using purpose-built AI for semantic analysis of text, video and images, NinaData builds sustainable data value and insights for brands and content owners.
![robotech3](https://ninadata.io/wp-content/uploads/2022/10/robotech3.png)
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Cutting edge AI
Our solution and methodology center around the shift in focus from Audience targeting to Contextual targeting. For this purpose we have focused on a semantic representation of context and the tools to operate on it. We are especially focusing on capturing the Buying Intent of the content consumer in a way that makes matching against the desired audience segment easy and precise.
NinaData’s platform uses state-of-the-art AI, NLP and finely tuned language models to achieve a high level of understanding of any web page’s intent. This allows the semantic-based platform to optimize the selling of ad inventory by matching URLs to a viewer’s predicted intent based on page-level context. This in turn allows advertisers, ad agencies and marketplaces to precisely target ads with 90+% accuracy without using browser cookies or any other form of personal identifiers. The result is a privacy-friendly, end-to-end platform that provides clients with a publisher-independent web crawler, an application layer, campaign management and an analytics layer.
The Core Features of Our Technology are:
A Buying Intent Prediction Pipeline
In essence, the platform consists of a pipeline running in the cloud. There are two kinds of input:
1. Online content that is crawled and analysed contextually
2. The targeting needs of a campaign.
The output is a set of contextually analyzed URLs that are of high relevance to the campaign, given the targeting needs.
![pipeline](https://ninadata.io/wp-content/uploads/2022/09/pipeline.png)
The system is accessible either platform-to-platform for a continuous real-time setup operating through APIs, or via a graphical self-serve user interface . The UI allows interactive definition of the targeting needs, as well as the downloading of the results -- or their upload to another platform.