March 29, 2023
Getting your marketing budget cut is always painful and often misunderstood – after all, marketing and advertising drive sales, which drive business growth. It seems like a weird, contradictory move to cut marketing and ad spending, like shooting yourself in the foot, yet it happens all the time.
June 12, 2022
The NinaData team headed off to London for the Programmatic Pioneers Summit at the end of May – Europe’s biggest event dedicated to all things programmatic. […]
May 5, 2022
Both have played different roles in digital marketing strategy, but only one is truly future-proof. Contextual and behavioural targeting are both used to ensure that ads […]