programmatic – NinaData

It’s Getting Harder to Monetize Your Existing Audience

For most of the last two decades, publisher growth strategy came down to one instinct: get more traffic. More search visibility, more social distribution, more new visitors landing on the site for the first time. Audience growth was the metric that mattered, and monetizing the audience you already had was, in many ad setups, an […]

The Content You Already Have Is Worth More Than You’re Making From It

Publisher ad setups often leave archive pages, evergreen content, and long-tail traffic under-monetized. See what that inventory could actually be worth. If you run a publishing business, you already know the feeling: you look at your analytics dashboard, you see solid pageviews, decent time-on-site, a loyal returning audience. Then you look at the revenue line, […]

Contextual Advertising Trends 2023

The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.

Programmatic Pioneers Summit – Insights from NinaData

The NinaData team headed off to London for the Programmatic Pioneers Summit at the end of May – Europe’s biggest event dedicated to all things programmatic. The conference saw over 70 programmatic media experts from all the leading brands, agencies, and publishers come together to discuss key things to watch for right now and how […]