cookies – NinaData

It’s Getting Harder to Monetize Your Existing Audience

For most of the last two decades, publisher growth strategy came down to one instinct: get more traffic. More search visibility, more social distribution, more new visitors landing on the site for the first time. Audience growth was the metric that mattered, and monetizing the audience you already had was, in many ad setups, an […]

Contextual Advertising Trends 2023

The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.

Introducing NinaData – helping brands reach consumers at the exact moment they are making a buying decision without the use of cookies or IDFA

Solving the major issues of the removal of cookies and IDFA and rocketing costs for advertisers and brands. The cookie jar is officially closed. Over the past couple of years, online advertisers have seen several major trends emerge that will permanently shift the way they work.  Arguably, the most significant change (and which has caused […]