July 6, 2022

Why contextual advertising is the key to brand safety

No brand wants to be associated with negative content. The possible financial and reputational consequences are staggering. Consumers in Europe and the U.S. are less likely […]
June 12, 2022

Programmatic Pioneers Summit – Insights from NinaData

The NinaData team headed off to London for the Programmatic Pioneers Summit at the end of May – Europe’s biggest event dedicated to all things programmatic. […]
May 5, 2022

Contextual vs. behavioural advertising: what’s the difference, and which is better?

Both have played different roles in digital marketing strategy, but only one is truly future-proof. Contextual and behavioural targeting are both used to ensure that ads […]
April 6, 2022

Introducing NinaData – helping brands reach consumers at the exact moment they are making a buying decision without the use of cookies or IDFA

Solving the major issues of the removal of cookies and IDFA and rocketing costs for advertisers and brands. The cookie jar is officially closed. Over the […]
January 18, 2022

NinaData raises $2M to help brands reach consumers at the exact moment they are making a buying decision without the use of cookies or IDFA

NinaData platform is an industry-first solution for advertisers and programmatic advertising players that leverages purpose-built Knowledge Graphs and Deep Learning AI to solve the major issue of the removal of cookies and IDFA which have caused rocketing costs for advertisers.