adtech – NinaData

It’s Getting Harder to Monetize Your Existing Audience

For most of the last two decades, publisher growth strategy came down to one instinct: get more traffic. More search visibility, more social distribution, more new visitors landing on the site for the first time. Audience growth was the metric that mattered, and monetizing the audience you already had was, in many ad setups, an […]

The Content You Already Have Is Worth More Than You’re Making From It

Publisher ad setups often leave archive pages, evergreen content, and long-tail traffic under-monetized. See what that inventory could actually be worth. If you run a publishing business, you already know the feeling: you look at your analytics dashboard, you see solid pageviews, decent time-on-site, a loyal returning audience. Then you look at the revenue line, […]

“It’s absolute carnage out there”

Getting your marketing budget cut is always painful and often misunderstood – after all, marketing and advertising drive sales, which drive business growth. It seems like a weird, contradictory move to cut marketing and ad spending, like shooting yourself in the foot, yet it happens all the time.