Google delays cookie extinction… again – what it means for advertisers
Since announcing the demise of cookies in 2021, Google has once again delayed its replacement of third-party cookies to late
Why contextual advertising is the key to brand safety
No brand wants to be associated with negative content. The possible financial and reputational consequences are staggering. Consumers in Europe
Programmatic Pioneers Summit – Insights from NinaData
The NinaData team headed off to London for the Programmatic Pioneers Summit at the end of May – Europe’s biggest
Meet us at Programmatic Pioneers Summit
We’re excited to be heading off to London this week for the Programmatic Pioneers Summit on 24th -25th May. It’s
Contextual vs. behavioural advertising: what’s the difference, and which is better?
Both have played different roles in digital marketing strategy, but only one is truly future-proof. Contextual and behavioural targeting are
Introducing NinaData – helping brands reach consumers at the exact moment they are making a buying decision without the use of cookies or IDFA
Solving the major issues of the removal of cookies and IDFA and rocketing costs for advertisers and brands. The cookie
NinaData raises $2M to help brands reach consumers at the exact moment they are making a buying decision without the use of cookies or IDFA
NinaData platform is an industry-first solution for advertisers and programmatic advertising players that leverages purpose-built Knowledge Graphs and Deep Learning AI to solve the major issue of the removal of cookies and IDFA which have caused rocketing costs for advertisers.
