NinaData’s Search-to-Display™ solution delivers new dimensions of value for PIL marketers

How it works:

1. Simple Onboarding and Lower Cost. We start with our client’s same SEM search ad creative and keyword list. Our managed service solution allows clients to monitor their campaign performance without being actively hands-on. We do the hard work of exact- or broad-match keyword targeting, optimizing search ad creatives to IAB display formats and translating display ad CPMs into search-to-display CPCs to optimize our client’s campaign performance within desired parameters relative search engine CPCs.
2. Scaled Vertical Content. We focus on and index media content specifically relevant to PIL client prospects based on our real-time content listening and LLM-based analytic methods. Our index of hundreds of millions of high-quality articles with full-path URLs, selected from billions of candidate checks, is constantly growing and being honed for relevancy and precision. We only deliver our clients’ ad campaigns into IAB-standard display ad inventory on trusted publishers and/or client-whitelisted domains.
3. Deep Semantic Understanding. We apply proprietary LLM and semantic methods to analyze brand safety, categories (4000+ categories, extendable and customizable), keywords, sentiment/tone, topics and intent signals, among other attributes, and to support our client’s keyword targeting strategy and match their ads to the best pages for click-through performance. We know where our clients’ ideal prospects are reading, so our clients’ ads show up there when it matters most.
4. Precise, Real-Time Forecasting. We use log-level impression/click data from our real-time programmatic listening to help our clients forecast impression volumes, campaign pacing and budget requirements. We also help our clients optimize campaigns for keyword performance using the RAG (Retrieval Augmented Generation) GenAI framework for continuous performance based optimization.
5. Keyword Discovery. We will help our clients discover deep insights and new high-performance keywords that drive clicks beneath the surface. Together with our forecasting solutions, keyword discovery will consistently deliver higher engagement metrics with less waste than other contextual ad tech solutions.