Who?
Automobile Ecommerce – Autodoc
https://apps.apple.com/us/app/autodoc-quality-car-parts/id1014949597
GEO – Germany
How?
Campaign targeted Automobile web content and intent pages only, where audiences were researching specific auto products.
Also extended reach by targeting apps with similar features across multiple DSP’s.
Results
CTR up by 12%
CPC reduced from $0.35 to $0.20
CPI decreased from $3.2 to $2.5
Avg installs 2500 per day.
ROAS up by 122%
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