January 17, 2023
The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.
June 12, 2022
The NinaData team headed off to London for the Programmatic Pioneers Summit at the end of May – Europe’s biggest event dedicated to all things programmatic. […]
May 5, 2022
Both have played different roles in digital marketing strategy, but only one is truly future-proof. Contextual and behavioural targeting are both used to ensure that ads […]