August 28, 2024

Cutting down the carbon footprint of Contextual Intelligence with LLMs and Efficient Crawling

In our increasingly digital world, the demand for data has skyrocketed. Every day, billions of web pages are crawled, indexed, and analyzed to provide the contextual […]
June 17, 2024

Takeaways from Programmatic Pioneers 2024

June 6, 2024

NinaData Announces Registration to IAB Europe’s Transparency and Consent Framework

February 28, 2024

Introducing NinaData WordIntent™ – A Breakthrough in Contextual Advertising with Generative AI

November 15, 2023

How NinaData’s Generative AI Reshapes Audience Targeting and Buying Intent Prediction

NinaData’s Generative AI is the world’s first Large Language model (LLM) that delivers page-level buying intent predictions in an accurate and privacy-compliant way. The advertising landscape […]
October 19, 2023

Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction

Equativ’s Buyer Connect platform, together with NinaData’s large language model (LLM) for predictive buying, shows advertisers exactly where to reach their audiences – in a 100% […]
March 29, 2023

“It’s absolute carnage out there”

Getting your marketing budget cut is always painful and often misunderstood – after all, marketing and advertising drive sales, which drive business growth. It seems like a weird, contradictory move to cut marketing and ad spending, like shooting yourself in the foot, yet it happens all the time. 
February 23, 2023

Meet us at MWC Barcelona 2023

We're heading to the beautiful city of Barcelona next week for Mobile World Congress 2023, the "world's largest connectivity event". It's going to be a busy week but if you are attending the event we’d love to meet up and introduce you to the NinaData Buying Intent Data Platform.
January 17, 2023

Contextual Advertising Trends 2023

The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.