September 18, 2025

Broad Reach to Real Intent: Why WordIntent™ Outperforms Traditional Display for PI Firms

If you run a personal injury practice, you’ve likely felt the gap between paid search and traditional display. Search delivers intent but at a premium. Display […]
August 28, 2025

Cut PI Marketing Costs by 60%: How AI Is Rewriting the Rules for Personal Injury Advertising.

In cities like New York and Los Angeles, a single click for “car accident lawyer” can cost over $500 on Google. And with competition at an […]
March 4, 2025

Google Ads Are Dead—Call the Lawyers! Here’s the Smarter, Cheaper Way to Get Personal Injury Clients

New York, NY – 3 March 2025 – Google Ads are bleeding you dry. If you’re a personal injury lawyer dropping $500 per click just to […]
August 28, 2024

Cutting down the carbon footprint of Contextual Intelligence with LLMs and Efficient Crawling

In our increasingly digital world, the demand for data has skyrocketed. Every day, billions of web pages are crawled, indexed, and analyzed to provide the contextual […]
June 17, 2024

Takeaways from Programmatic Pioneers 2024

November 15, 2023

How NinaData’s Generative AI Reshapes Audience Targeting and Buying Intent Prediction

NinaData’s Generative AI is the world’s first Large Language model (LLM) that delivers page-level buying intent predictions in an accurate and privacy-compliant way. The advertising landscape […]
March 29, 2023

“It’s absolute carnage out there”

Getting your marketing budget cut is always painful and often misunderstood – after all, marketing and advertising drive sales, which drive business growth. It seems like a weird, contradictory move to cut marketing and ad spending, like shooting yourself in the foot, yet it happens all the time. 
January 17, 2023

Contextual Advertising Trends 2023

The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.
December 20, 2022

NLP & Contextual Intent in advertising – what are they and why are they important?

The advertising industry is slowly breaking up with cookies. In a bid to be more privacy-conscious, Google will sunset third-party cookies in the second half of 2024. This means advertisers will no longer be able to use cookies to track behavior for advertising.
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